Privacy Policy
Last Updated: 2026
Website: 393kingeast401.com
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website. We are committed to complying with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other information you voluntarily provide through contact forms or subscriptions.
- Technical Information: IP address, device type, browser type, operating system, and pages visited.
- Cookies: Data collected through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our site, including time spent, links clicked, and content viewed.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand user behaviour and improve site functionality.
- Affiliate tracking to monitor casino referrals and calculate commissions from partner casinos.
- Site improvement and content optimization based on user engagement.
- Responding to inquiries and providing customer support.
- Sending newsletters or promotional material (only with your consent).
- Compliance with legal and regulatory obligations.
Cookie Policy
Our website uses cookies to enhance user experience and track affiliate referrals.
Types of Cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and website performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to casino partners for commission purposes.
- Marketing Cookies: Used for retargeting and personalized advertising.
Cookie Opt-Out: You can control cookie preferences through your browser settings or opt out of third-party tracking via the NAI (Network Advertising Initiative) or DAA (Digital Advertising Alliance) opt-out tools. Please note that disabling essential cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino websites and affiliate partners. We are not responsible for their privacy practices, data collection, or content. We recommend reviewing the privacy policies of any third-party sites before providing your information. Clicking affiliate links may place tracking cookies to identify your referral source.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe your rights are violated.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy. Specifically:
- Email addresses and contact information: Retained until you request deletion or unsubscribe.
- Analytics data: Typically retained for 26 months (as per Google Analytics default).
- Affiliate tracking cookies: Retained for the duration of the referral cookie lifespan (typically 30-90 days).
- Server logs: Retained for up to 90 days for security and troubleshooting purposes.
We will delete data upon your request unless required to retain it for legal compliance.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data privacy concern, please contact us:
Email: [email protected]
Website: 393kingeast401.com
If you believe we have violated your data protection rights, you may also lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This website is intended for users aged 18 and over only. We do not knowingly collect information from individuals under 18 years old.